The Luhačovice Forest Museum is located at 950 Masarykova Street in Luhačovice and was founded in 1918 by ethnographer Antonín Václavík. It presents the history and culture of the Luhačovice Zálesí region, which lies on the border of Wallachia, Slovácko and Haná. The permanent exhibition entitled "Known and Unknown Luhačovice" presents the development of the town as a centre of spa industry, the life of local inhabitants and their folk art.