A new advertising spot will attract visitors to Luhačovice

The video was produced by local agency AB Manufaktura. "The task was to draw attention to all the beauty that Luhačovice offers. Of course, the spa industry is presented here, but also the local beautiful nature, unique architecture, folklore and the possibilities of sports and wellness," outlined Bára Majzlíková, co-owner of AB Manufaktura. Because Luhačovice is inseparably linked with the unique atmosphere of the historical spa, they decided to conceive the clip in an interesting way. "It is a story of a couple in love, which goes through the historical epochs up to the present day and gradually introduces all the attractions of Luhačovice. With the help of the Calma association, we filmed how the main characters of the story meet here in the Art Nouveau period. Then, through the Charleston period, the central couple gradually reach the present day. They go ice-skating and cycling, enjoy a spa and a great candlelit dinner in one of the famous restaurants," Majzlíková explained. The central couple were portrayed by professional actors Jitka Hlaváčová Josková and Pavel Šupina, members of the Slovácké divadlo ensemble.

The shooting and preparation of the spot went in quick succession. The aim is to get the clip to the public as soon as possible so that it can reach potential visitors at the beginning of June. That is, at a time when people are still thinking about where to go on holiday during the summer holidays. The production of the clip took about 14 days in total, in addition to three shooting days, and additional time for things like script development, location planning and post-production of the video. A number of Luhačov residents contributed to making the clip in such a quick timeframe. "Everybody knows that tourism needs to get going again here. Not only Calma, but also Malé Zálesí or the free loan of horses or pedal boats at the dam for filming helped us. Thank you all very much," Majzlíková added. In addition to the clip itself, a social media campaign will attract tourists to Luhačovice. All other activities and the spot are financed from the funds raised by Luhačovice's victory in the EDEN competition for the excellent European destination of the year. The new promotional activities are a joint effort of the city, the destination company Zlínsko a Luahčovicko and other tourism partners to ensure that Luhačovice is full of satisfied visitors this summer as well.

PHOTOGALLERY (images: AB Manufaktura)

run_function('hash','po-modules-photogallery','60188','global $wc;$wc=array();$pom=stripslashes(\'1642\'); $wc[\'id\']=(($GLOBALS[\'interpret\']->is_serialized($pom))? unserialize($pom):$pom);$pom=stripslashes(\'60188\'); $wc[\'unique_id\']=(($GLOBALS[\'interpret\']->is_serialized($pom))? unserialize($pom):$pom);$wc[\'function_id\']=\'po-modules-photogallery\','a:0:{}'); ?>

Categories: Tourism, Luhačovice, Photo gallery, Spa Luhačovice, City of Luhačovice, Video