The beauty of Luhačovice captured the attention of the Tourfilm festival

"This is the source of Luhačovice, experience, well-being or joy." This variable claim was the main motive of the summer campaign, which was prepared by the Destination Company Zlínsko a Luhačovicko in cooperation with the town of Luhačovice and partner companies thanks to winning the international competition European Destination of Excellence. The aim of the campaign was to restart tourism in the most beautiful Moravian spa after last year's first wave of the pandemic.

Spot, which was created as part of the campaign, was awarded an honorary mention by the jury of the Tourfilm festival a few days ago. The Luhačovice spot, full of colour, summer comfort and spa atmosphere, won an honourable mention among hundreds of submitted spots, films and promotional videos.

"I am very happy about this award and I congratulate and thank all those who participated in the creation of the video clip for the exemplary presentation of this beautiful part of the Zlín Region," said Deputy Governor Lubomír Traub, who is responsible for tourism.

"We have entrusted the director Pavel Vrága and the local agency AB Manufaktura with the realization of the spot. In addition, a wide local community was involved in the creation of the spot, whose enthusiasm gives the joint work a unique and authentic atmosphere," said Jana Pastyříková, manager of the Zlín and Luhačovicko destination Jana Pastyříková.

The main roles were played by actors of Slovácké divadlo Jitka Josková and Pavel Šupina.

Categories: Tourism, Why to Luhačovice, Luhačovice, Competition, Video, Zlín and Luhačovicko